702 Spirits

Named after the Las Vegas area code, 702 Spirits is a premium consumer spirits and lifestyle brand with strong branding and non-alcoholic options. Significant upside through premium positioning, distribution expansion, and influencer alignment in the booming premium spirits category.

702 Spirits carries the energy, identity, and aspirational lifestyle of Las Vegas — one of the world's most recognized entertainment brands — into a premium beverage company. The Las Vegas area code gives 702 an instantly recognizable, geographically iconic identity that resonates with the tens of millions of visitors who experience the city each year and carry that affinity back home.

The company's portfolio includes both premium alcoholic spirits and non-alcoholic options, positioning it to capture the growing market of consumers who are reducing alcohol consumption while still participating in premium beverage culture. The 'sober-curious' movement and the explosive growth of premium non-alcoholic beverages represent a major tailwind.